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SVG Examples in Content Marketing
Content marketing is supposed to be about producing problem solving content for our customers. This should always be the case, but it’s competition that drives content marketing innovation forward....
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Visual Maths: A Brief History of Lighting in VFX
Light. From even before the moment a new-born baby opens its eyes, we’re surrounded by it. From the way the sun shines on a clear or cloudy day, to the difference between harsh and soft lights in the...
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Visual Maths: Accuracy in Art
In this instalment of our visual maths series, I wanted to look at real world accuracy in storytelling. As marketers, so much of what we do is in some way designed to tell compelling stories, and...
View ArticleThe Single Best Career Tip You’ll Ever Hear
Over the years I’ve been lucky to work with exceptionally talented people all around the planet. I’ve also got some amazing friends, people that I look up to personally (and professionally, even if we...
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There’s No Such Thing as Boring Content
There’s no such thing as “boring content”. Imagine the scenario. You’re a marketing consultant, hired to help bring a product into market. Very specialist item, limited audience, technical product,...
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An Important Lesson All Marketers Should Remember: Start Simple
Marketers put themselves under a lot of pressure to impress. Who has the best idea? The most complex, exciting and innovative concept? What’s going to sound like we know our stuff in the next...
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Content Strategy Helper Tool – Version 3
Consolidate trending news from across the web, and find inspiration for your research topics quickly and easily: Skip to Set-Up About This is our 3rd update of the Google Spreadsheets based Content...
View ArticleMarketers. Learn to Sell.
You’re a marketer. You should learn to sell. In the last two weeks, I’ve come across two marketers who have said that they’d never want to have to sell. I think all marketers should have experience of...
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Launching “Big” Content – A Checklist
When I wrote this back in 2012 I was probably having a bit of a bad day: The big day comes, it’s time to go live, to publish your work. You click “publish”, and, nothing. Sorry folks, you had an ugly...
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Pixels Please: Image Scaling in CSS
Until now, web developers have had very little control over how browsers render images when they’re scaled. Take Mario, for instance: This is a 24×32 pixel image, scaled up using Photoshop to preserve...
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